Xbox 2 to debut May 12th on MTV

[rumbelly]

news item from anantech -

Microsoft's Xbox 2 gaming console is set to debut May 12th on a 30-minute MTV special. Microsoft spent $14 million on media to launch the original Xbox, so it's anyone's guess what they'll be forking over this time:

The MTV special, hosted by actor Elijah Wood on May 12, will feature a performance by rock band the Killers. Athletes and celebs will show off the console's new features. MTV will air teaser spots prior to the event and screening parties will be held in countries in which MTV airs.



news item from Microsoft -

Microsoft Teams With MTV to Provide Exclusive Sneak Peek at the Debut of the Next-Generation Xbox

Elijah Wood and The Killers will host half-hour global premiere with a performance from The Killers, airing exclusively on MTV channels around the world May 12 and 13.

NEW YORK -- April 11, 2005 -- MTV: Music Television and Microsoft Corp. today announced a global marketing alliance to unveil the next-generation Xbox® video game system on MTV channels in the United States, Asia Pacific and Europe, all within a 24-hour window -- a first for the video game industry. The highly anticipated console will be revealed to video game fanatics, music lovers and MTV viewers via a high-energy half-hour program titled "MTV Presents: The Next Generation Xbox Revealed." The special will be hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, known globally for the Academy Award-winning "Lord of the Rings" trilogy. Island Records' renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special. The global broadcast will premiere Thursday, May 12, at 9:30 p.m. EDT in North America and on Friday, May 13 in other regions around the globe (local air times below).

Viewers will get an exclusive look at the Xbox vision for the next generation -- one that ensures that the user experience is always connected, always personalized and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games, a peek into the future of the Xbox Live ™ online gaming service, backstage celebrity interviews and exclusive insider footage on the making of the next-generation console.

The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.

"We recognize and celebrate our viewers' passion for gaming and are excited to be working with Microsoft to launch such a significant entertainment product," said John Shea, executive vice president, Integrated Marketing and Sponsorship Development, MTV Networks Music Group. "We're proud that Microsoft considers MTV the premier global network to launch its new Xbox gaming console and reveal the first look to MTV viewers around the world."

"Just as MTV revolutionized the way the world experiences music, the next-generation video game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment," said Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox at Microsoft. "We are ecstatic about our alliance with MTV and unveiling a video game platform in a way that has never been done."

"MTV Presents: The Next Generation Xbox Revealed" will be broadcast around the world. Local market times are as follows:

North America: Thursday, May 12, at 9:30 p.m. (21:30)

Japan/Asia: Friday, May 13, at 11:30

Europe: France: Friday, May 13, at 19:00

Germany: Friday, May 13, at 19:00

Italy: Friday, May 13, at 23:30

Netherlands: Friday, May 13, at 19:30

Poland: Friday, May 13, at 21:00

Portugal: Friday, May 13, at 20:00

Romania: Friday, May 13, at 20:00

Scandinavia: Friday, May 13, at 22:00

Spain: Friday, May 13, at 21:30

U.K.: Friday, May 13, at 20:00

Australia: Friday, May 13, at 19:00

[b00st]

AYE!!! a reason to watch MTV dread!!
Real paper shell out dere. But MS makin a good move ahead of the competition.

[cobra]

i think micro$oft making ah good move ah cant wait to see what they have.

[Hidden]

Whoa,
*dinesh just waiting to preorder.

[Paradoxxx]

Interesting indeed. Someone MUST record and encode this ;)

[Itachi]

hehe for real,geese ? anyway i does watch mtv if i have to watch tv and i guess i will be watching tv tonite !!!

[Itachi]

oh wait that was nexx month :s i thought it was last nite :s wow i retarded !

[karrion]

I dunno nah,this sound like the same thing Sega did with the DreamCast when it was unveiled on MTV and we all know what happened to that.

not that Xbox 2 coming up with the same fate but there must be a better place to show it than the morons of MTV.

And I rel hoping that 360 is the codename.

[b00st]

so far the codename is X360

And by the by....reliable sources say (para and Loki know where i commin from ;)) that MS winning the next rounds eh...

[karrion]

Yeah because they went foward in time and saw what happened.

It next to impossible to predict who coming on top in the next gen war because all the systems are ready and will come out in a short space of eachother. And most will have the same games. It all gonna come down to who is gonna
market their system better.

[b00st]

"always in motion is the future"

True......Marketing is a BIG key to winning. All i go say is this: Activision, EA and Konami eh too happy with PSP's launch... :nono:

[Paradoxxx]

I hope this is the real deal guys.

Microsoft's second generation Xbox has been the subject of much speculation over the last few months, as the videogame console nears its mid-May unveiling. But Microsoft has successfully kept the new Xbox all but a mystery - until now. A seemingly official picture of the "Xbox 360" has made its way onto the Web.

The image initially surfaced on the SomethingAwful Forums late Friday, where it quickly gained attention as the first legitimate picture of Microsoft's next-generation Xbox. Sources have vouched for its authenticity, however enthusiastic gamers won't receive official confirmation from Microsoft until May 12, when the new Xbox debuts on MTV.